Collateral

Collateral That Supports the Sales Process

Every new product introduction, and even every product update, creates a queue of marketing projects that can be overwhelming to today's understaffed marketing departments. Even a product name change means revising diagrams, PowerPoint slides, selling guides, data sheets, brochures, folders, success stories, press releases, packaging, trade show graphics, and more.

How do you ensure that your sales force has the right version at the right time — with product specs changing right up until launch? You can outsource the bulk of the work to Creative-Ops with confidence. We have everything lined up — including writers, designers, project managers, lead generation specialists, photographers, illustrators, list managers, and printers — to handle your most daunting assignments.

Delivering a broad range of sales collateral

Our production staff thrives on tight deadlines and knows its way around the latest technologies. And our technical writers have the industry experience essential for communicating complex information to a variety of audiences. Once we've done our homework, Creative-Ops can produce sales literature for your company in all sizes, shapes and forms, including:

  • Capabilities brochures
  • Vertical market brochures
  • Data sheets
  • Application stories/testimonials
  • Product and service overviews
  • Catalogs
  • Whitepapers

Templated collateral

If you're not already using templates for many of your collateral pieces, Creative-Ops will design them for you. Not only does it save you money, these reusable formats will streamline your updating process to meet short-term product launch goals while preserving longer-term branding objectives.

All of which will help prevent your sales force from taking collateral design into their own hands, cut overtime costs due to short deadlines, maximize accuracy and consistency, and minimize those stacks of obsolete, unused materials.

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California, Creative-Ops specializes in business and corporate sales consulting and services for the entire U.S.A.