Incorporating a wide variety of shapes, sizes, materials, and languages, packaging and Point-of-Sale (POS) systems and displays present unique creative, cultural and logistic challenges. An in-store kiosk that delights customers in San Francisco may be inappropriate in another locale. Copy that rings true in American English sounds stilted in Great Britain.

That's why you need to work with Creative-Ops. From initial consultation through design, printing, and fabrication, Creative-Ops can deliver Point of Sale concepts that sizzle and sell, develop form factors that are cost-effective, and that improve the quality, consistency, and timeliness of your Packaging/POS deliverables.

Development

In most stores, the package is your only constant, faithful, consistent, and reliable advertisement — and loyal salesperson. Only a well-thought-out, focused, and understandable package design will give you maximum sales impact. It must communicate what the product is and why a customer should buy it. That message must be communicated by text or graphics — preferably both.

Creative-Ops' core team of POS display designers, writers, and production staff have strong packaging experience, minimizing delays and maximizing communication. This team develops creative ideas that sell, incorporating five major communication elements in each point of sale package design:

• “Why to buy” message
• Product name
• Company or brand name
• Product information
• Graphics

Ongoing evaluation

As with most marketing efforts, packaging requires ongoing evaluation. Creative-Ops meets with you regularly to stay current on your goals and to ensure we continuously improve the entire process. With Creative-Ops managing your Packaging/POS operation, you can redirect your internal creative staff as needed, while lowering your costs and improving communication.

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California, Creative-Ops specializes in POS and point of sales systems and displays for the entire U.S.A.