Emarketing solutions from Creative-Ops can help your company retain customers, keep members informed, increase sales, fill seats, raise brand visibility and grow your business. Whether it's highlighting a product, advertising a special, or simply featuring general news about your organization, Creative-Ops will work with you to establish the needs, requirements and success factors of your next email campaign. Creative-Ops offers a broad range of emarketing services, including:
- Strategic consulting
- Design and copywriting
- HTML email production
- Content and delivery optimization
- Tracking and interpreting results
)The best ROI for your email marketing
Strategic consulting from Creative-Ops helps you achieve the best ROI from each email campaign. We typically start by evaluating the overall effectiveness of your existing email platform or vendor. If your current vendor proves less than ideal, we can recommend a new partner that better meets your needs.
In addition to evaluating platforms, Creative-Ops helps you appraise deliverability, content optimization, list fatigue, white-listing, compliance and much more, so that you can make informed decisions. We can also evaluate campaigns, help you test and track responses, and suggest ways to improve your ROI by improving open rates, revising content to target best prospects, and adjusting future mailings to be more focused and targeted.
Clean, intuitive creative execution
Creative-Ops can help identify and remedy potential design flaws in your emarketing campaign or we can start from scratch and provide you with a custom-designed brand template that frames your html email, newsletters, announcements, press releases and promotions. Our clean, intuitive and readable layouts integrate with your branding, and inspire readability, usability and subscriber clickthrough activity. What’s more, we’ll strengthen copy to align with product messaging and positioning, so that every email you send looks great and reads well.
Highest rate of delivery possible
At Creative-Ops, we make certain that our clients are getting the highest rate of delivery possible. We start with the emails themselves, making sure that the HTML coding for every email is rock solid for accurate viewing in most email clients. To identify rendering issues, we can provide you with examples of how your emails look on various email clients, such as Outlook, Lotus Notes, GMail, Eudora, Hotmail and AOL. We also verify that every email is structured to be server-friendly. For specific delivery issues, we work closely with you, examining your lists, approach, goals, and underlying delivery platform to determine root causes.
Tracking and interpreting your results
Interpreting the results provided by most email service providers can get complicated. Was your email delivered? Was it stopped by the ISP? By an overzealous corporate spam filter? Or by a recipient’s personal mail rules? Creative-Ops will help you determine exactly who opened your campaign, clicked on a link, forwarded your campaign to friends or signed up to receive future emails. You’ll find out who bounced and whose mailbox was simply full. Then Creative-Ops helps you make changes that will improve your score and your results for better ROI.
Call 866-781-8195 (toll-free) for a free consultation.