You've placed a significant investment in your web site. But which customers are visiting? Your sales staff probably has no idea who is reading your online collateral and visiting your site to collect product information. Creative-Ops can help you debug your lead qualification process. We will optimize your landing pages, fine-tune your lead grading system, and install analytics to track activity.

Managing the lead cycle

 At Creative-Ops, lead capture begins with an understanding of the unique perspectives, concerns and needs your potential customers face as they identify and consider your products and/or services. For business-to-business marketing, Creative-Ops can help you manage prospects from cold inquiry through opportunity:

1. Cold inquiry – a contact from a trade show, a PPC ad, or a website visit
2. Warm inquiry – a contact from a whitepaper registration, seminar registration, or from multiple website visits
3. Qualified inquiry – a contact that matches a pre-defined set of criteria
4. Lead – a qualified inquiry that has invested more time
5. Opportunity – a lead that the sales team decides is worth pursuing

In addition, we can help you optimize Landing Pages, integrate your website with your CRM, or implement a Lead Automation system.

Web analytics

Creative-Ops partners with leading analytics companies to integrate their analytics / statistical tracking system for your website, enabling you to track visitor behavior, increase marketing effectiveness and pinpoint opportunities to increase your site's leads or sales. A standard analytics package, which is ideal for organizations just getting started in online marketing or with basic reporting requirements, helps you:

• Identify which referring sites and search engines are driving the most traffic to your site
• Take action to improve conversion by identifying where people enter into your conversion processes and what pages drive them out
• Understand which content visitors access most
• Measure the effectiveness of your site design by identifying the paths visitors take through your site
• Understand the geographic distribution of your visitors by country, state or city
• Measure your top-performing onsite search terms

Lead qualification software

Creative-Ops also partners with companies that provide real-time customer intelligence applications — turning your web site into a powerful sales tool by letting your sales staff identify and understand your customers' interests.

Lead qualification software is designed to enable marketers to identify and gather those key attributes associated with propensity to purchase and then enable them to quickly act upon those attributes, driving the conversion of leads to revenue. Lead qualification software can provide your sales organization with valuable customer intelligence, such as:

• Determine if a customer is reacting to your cold-calls or e-mail campaigns
• Immediately notify your sales rep that their customer is viewing your website
• Understand what a specific customer is looking for by analyzing their search terms
• Provide a mechanism to automatically deliver leads to your inside sales team.

As a result, small, medium and large sales organizations can derive the lead quantity and quality benefits previously only available for larger enterprise marketing organizations.

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California, Creative-Ops specializes in sales lead capturing for the entire U.S.A., including implementation of web analytics and lead qualification software.