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# Article Title Date Author
# Article Title Date Author
1 Website 101: Does Your Website Measure Up? June 2008 Tom Lauck
2 More Effective Internet Banner Ads Results in Higher Click-through Rates June 2008 Tom Lauck
3 7 Strategies to Defend Your Online Brand June 2008 Tom Lauck
4 Are You Listening? May 2008 Tom Lauck, Creative-Ops
5 Do Your Ads Measure Up? May 2008 Tom Lauck, Creative-Ops
6 Stupid Email Design Mistakes May 2008 Tom Lauck, Creative-Ops
7 Top 10 Landing Page Best Practices May 2008 Tom Lauck, Creative-Ops
8 Trigger-Happy Emails Build Trust May 2008 Tom Lauck, Creative-Ops
9 7 Fast-acting, Low-cost, Business-changing Marketing Tactics May 2008 Tom Lauck, Creative-Ops
10 Email is easy. Doing it right isn’t. September 2007 Michael Kelly, ClickMail Marketing
11 Best Practices for B2B Lead Grading June 2007 Jeff Kostermans, LeadGenesys
12 Is There A Cheat Sheet For Design Management? May 2007 Nancy Coleman, consultant
13 Marketing Operations March 2007 Gary Katz, MOP
14 Building the Right Links March 2007 Paul Taylor, Webmarketing123
15 Seven Signs That Your Sales & Marketing Objectives Are Misaligned February 2007 Chris Pareja, LeadGenaires
16 If Your Releases Don’t Click, Your News Won’t Stick February 2007 Mar Junge, C3PR
17 Persuading Visitors to Become Leads August 2006 Tom Lauck, Creative-Ops
18 How to Get the Best Work from your Agency July 2006 Tom Lauck, Creative-Ops
19 10 Tips for Writing an Effective Creative Brief July 2006 Tom Lauck, Creative-Ops
20 Persona-based Marketing: A powerful method for connecting with prospects and customers July 2006 Tom Lauck, Creative-Ops
21 Five Quick Tips for Creating More Attractive, More Effective Email Campaign June 2006 Tom Lauck, Creative-Ops
22 Tracking Online Marketing Results — Channel by Channel June 2006 Tom Lauck, Creative-Ops
23 Ten Rules to Make Product Packaging Pop May 2006 Tom Lauck, Creative-Ops
24 Give Your Competitors’ Customers Reasons to Switch May 2006 Tom Lauck, Creative-Ops
25 A Site Visitor Is a Terrible Thing to Waste May 2006 Tom Lauck, Creative-Ops
26 Fix Your Landing Pages to Increase Conversions April 2006 Tom Lauck, Creative-Ops
27 How to Revitalize Your B2B Direct Mail Campaigns April 2006 Tom Lauck, Creative-Ops
28 Email Marketing: 10 Quick Tips March 2006 Tom Lauck, Creative-Ops
29 Developing Effective Multi-Channel Marketing Strategies March 2006 Tom Lauck, Creative-Ops