Smooth Operators

Chris Pareja

Company: LeadGenaires and B2B Power Exchange

Title: Principal at LeadGenaires and Founder of B2B Power Exchange

Hobby: Spending time with family, thinking about work and talking to entrepreneurs.

Last Book Read: How to Raise Capital

Last Movie Seen: Bourne Ultimatum

Why I Do What I Do:
Both of my businesses are passions of mine. Helping non-marketing folks truly understand that marketing doesn’t have to be complicated to be effective is great fun. But I also enjoy connecting people all over the country, and now the world, so they can generate new contacts and business is exciting, but is also one of the ways I want to make the planet a better place because I was here.

Favorite Promotional Campaign:
I don’t like Vegas, but I like the campaigns by the Vegas Visitors Bureau over the last couple years.

Favorite Gadget: Many people think I would have married one of my laptops if I hadn’t met my wife first. But if I have to be even more specific, I really like my broadband wireless card. Knowing I can get email at airports, in parking lots or on the freeway (which I would never do, of course) makes me smile – A LOT

Favorite Quote:
If you don’t know where you are going, any road will get you there.

Favorite Recipe:
Almost anything that is available that I didn’t have to personally cook.

Favorite Business Bookmark: My Google Analytics dashboard.

Favorite Personal Bookmark: I don’t have one per se, but if a friend sends me a good youtube.com link, I may lose chunks of my life 30-45 minutes at a time.

Favorite Vacation Spot: I have heard of vacation before. Could you rephrase the question?

Favorite Restaurant: I am not very loyal on the restaurant front. I like lots of them, and many different types of foods. I enjoy a good meal, but typically tend toward less pretentious environments.

Favorite Drink: I can drink Chevy’s mango lemonade by the gallon.

Latest Accomplishment:
Driving national and international participation in the B2B Power Exchange.