Success Stories

Facts at a glance Client: SoloPoint Challenge: New Product Category Messaging & Positioning Solution: POS Brochure/Mailer Results: Expanded Distribution to Office Depot

SoloPoint had invented a SOHO telecommunications product that was in a class by itself. It offered so many capabilities that executives had a difficult time understanding how it might help their business. They chose Creative-Ops to crack through the information disconnect.

In this gatefold mailer, we not only positioned and described product features, we also created a visual capsule called A Day in the Life of Paul's SmartCenter where we could address usage issues directly.

The idea worked. The company gained distribution through Office Depot and this piece was used at the point of sale by floor reps. SoloPoint also mailed it to a target audience of SOHO executives.