SATO America Switches to Imagination@Work
Advertising and design agency Imagination@Work announced today that they had been selected as the agency of record for SATO America, Inc. SATO America had formerly been handled by Battenberg, Fillhardt & Wright, Inc. of San Jose, California.
Imagination@Work will start immediately on projects ranging from advertising to direct mail to sales promotion materials for SATO, which offers a full line of bar code label printers. According to Tom Lauck, president and creative director of Imagination@Work: "Basically, SATO wanted more 'bang for the buck.' Because of our low overhead and competitive pricing, we will be able to stretch their advertising dollars much further than ever before." SATO's interest in new creative approaches initially spurred their agency search.
"Imagination@Work seemed to understand our business and where we wanted to go," stated Nikki Aurin, Marketing Communications Manager for SATO. "Their creativity in both direct mail and advertising was an important factor in our decision."