Patelco Chooses Creative-Ops for Savings
Patelco Credit Union, a leading financial institution with branches throughout California, recently selected Creative-Ops to manage their Summer Savings/Back to School program. The initial assignment is to develop an umbrella theme for the campaign, that will enable Patelco to reach out to the Gen Y market, the parents of Gen Y, and Boomers interested in maximizing their savings during the typically slow summer period. Deliverables will include print advertising, email, direct mail, posters, statement inserts, counter cards, and more.