Creative-Ops develops custom designs for websites that reflect the marketing strategy, user experience, and visual identity we’ve identified as crucial to a company's success. It costs a bit more, but it's worth it. Our custom website designers not only present your company in the most favorable light, it reflects your personal preferences. With your final design approved, Creative-Ops puts your new website to work for you, increasing conversion rates and generating sales opportunities.

Design objectives

Redesigning the look and feel of your website can be very rewarding. You can incorporate new positioning, strengthen branding, and pump up the sales force. To decide what’s right for your company, ask yourself:

• Does your website look outdated? Has it been longer than 2 years since it was last redesigned?
• How does your website rate on usability? Navigation?
• Does your website incorporate clearly defined paths for conversion?
• How difficult is your website to maintain?
• Is your website integrated with your current or planned CRM solution?
• Is your website optimized for the search engines? How well are you doing?
• Does the copy on your website reflect your current positioning? Is it appropriately sprinkled with your top keywords?
• Are your product and category labels clear?
• Does your website incorporate legacy applications or functionality that are outdated or unnecessary?
• Are you dealing with multiple sites with inconsistent branding and navigation?
• Are you ready to incorporate appropriate Web 2.0 strategies into your website, such as RSS feeds, blogs, wikis, podcasts, social networking, etc.?

Content and messaging

Plan so that your new website presents the content that represents precisely what the user requires. To improve clarity, strengthen positioning, and ensure consistency, Creative-Ops' website copywriters can write:

• Company information such as your profile, management team, locations, board of directors and key milestones
• Products and services information
• Partner, Affiliate, and Referral program descriptions to attract new partners
• Technical support related information
• News and events
• Resources, including white papers, case studies, product tours etc.
• Employment advantages and careers descriptions
• Support information, including an FAQs database
• Legal information like privacy policy and confidentiality
• Testimonials and case studies

In addition, a website redesign is the perfect time to consider adding new content areas that not only open communication channels to prospects and clients but also rank well in search engines and attract new audiences to the website. Key candidates are white papers, newsletters, blogs, forums, and RSS feeds. 

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California, Creative-Ops specializes in custom website design for the entire U.S.A.