Creative-Ops

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Friendly Persuasion

sound familiar?

Roberta received the product manager’s copy for a brochure to promote a new professional services division. When she read it through, she knew they needed expert help. She called Creative-Ops and was immediately assigned a copy editor.

After a conference call to clarify objectives, the editor went to work restructuring the content, refining the message, adding clarity, and cleaning up grammar and language inconsistencies. The final piece clearly differentiated the new service and highlighted important sales benefits. Next stop: the Creative-Ops design team.

Copyediting

Most writing today suffers from bloat, weak use of language, lack of audience understanding, and reliance on jargon. This not only reflects badly on your company, it interferes with the sales process.

When you don't have time to write strong copy for your products and services, or you simply need additional professional help, bring in Creative-Ops. We can tighten up even the most confusing, loose, verbose, or limp content.

Light copyediting

  • Correcting faulty spelling, grammar, and punctuation
  • Correcting incorrect usage
  • Checking specific cross-references
  • Ensuring consistency in spelling, hyphenation, numerals, fonts, and capitalization
  • Checking for proper sequencing (such as alphabetical order) in lists and other displayed material
  • Recording the first references to figures, tables, and other display elements.

Medium copyediting

  • All tasks for light copyediting
  • Changing text and heading to achieve parallel structure
  • Flagging inappropriate figures of speech
  • Ensuring that key terms are handled consistently
  • Ensuring that highlights reflect content
  • In a multiauthor manuscript, enforcing consistent style and tone
  • Changing passive voice to active voice
  • Flagging ambiguous or incorrect statements.

Heavy copyediting

  • All tasks for medium copyediting
  • Eliminating wordiness, triteness, and inappropriate jargon
  • Smoothing transitions and moving sentences to improve readability
  • Assigning new levels to heads to achieve logical structure
  • Suggesting — and sometimes implementing — additions and deletions,

Of course, in some cases, it's best to rewrite rather than edit. Rest assured, Creative-Ops can handle that too and suggest a plan for achieving the best results.

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