Creative-Ops

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Friendly Persuasion

sound familiar?

Roberta received the product manager’s copy for a brochure to promote a new professional services division. When she read it through, she knew they needed expert help. She called Creative-Ops and was immediately assigned a copy editor.

After a conference call to clarify objectives, the editor went to work restructuring the content, refining the message, adding clarity, and cleaning up grammar and language inconsistencies. The final piece clearly differentiated the new service and highlighted important sales benefits. Next stop: the Creative-Ops design team.

Copywriting

Your audience: Bombarded with marketing. Saturated with impressions. Overwhelmed by the sell. To get through, you need to speak their language — and create synergy between your concept, your message, and the images you use.

By respecting the opinions, attitudes, and beliefs of potential customers, copywriters at Creative-Ops can take the most complicated technology and translate it into the language of benefits, the language of selling.

Of course, we have an advantage over most product managers. We have the perspective of seeing the product or service or company with fresh eyes. We have the experience to know how much detail is enough.

Stronger, more relevant copy

Writing strong copy is an art form at which Creative-Ops excels. Whether it’s a leave-behind piece that stresses positioning, a high-level overview for the CEO, or a data sheet with the technical details that an engineer craves, our expert copywriters create pieces that prospects actually read. We start by asking the right questions:

  • Who will read this? What’s their title, experience, and responsibility? How do they fit into the sales process?
  • How will they receive it? Will it be online? Through direct mail? As a sales leave-behind?
  • How serious are they about purchasing your products or services? How much time will they take to evaluate your information?

 

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