sound familiar?

Ken worked for a small manufacturing software company. Eager to try pay-per-click, he signed up for a Yahoo account and was quickly spending $1000 a month. Trouble was, his ads pointed to the home page on his company’s website and the conversion rate was too low to be viable. He called the experts at Creative-Ops.

Our emarketing specialists created a custom landing page for the specific offer of each campaign, added a unique URL, and eliminated all links that pointed elsewhere on Ken’s site. On the very first day, conversion rates doubled. Subsequent tweaking of the ad produced additional gains in response.

Pay-Per-Click campaigns

Pay-per-click advertising, where you only pay when someone clicks through to your website, isn’t for every company. But it may yield surprisingly good results in some product categories. In fact, independent research confirms that advertisers receive the highest return on investment from pay-for-placement search when compared to e-mail, banners and other forms of online advertising.

If you don't have to time to manage a comprehensive PPC campaign, you can outsource it to Creative-Ops.

We'll develop and manage a personalized and successful pay-per-click program for you that will drive qualified visitors to your website, increase online sales, generate targeted leads, increase awareness of your business and turn your website into your most productive online asset.

Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the interested customers who actually click through to your site.

To minimize your clickthrough price and drive well-qualified traffic to your site, we’ll help you research the best keywords for your campaign, using your competition's company and product names, misspelled target words, popular keywords from your website’s logs, as well as obscure words and acronyms that only your potential customers and people in your market might use.

And we’ll help you test multiple ad messages and offers to see which one gives you the best response. After all, the ad that you thought was perfect may have a click-through rate that is only half that of an ad with a different message.

Your campaign will list your business in search results on all of the top search engines, including Google, MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. And monthly reports will detail and explain all areas of your campaign.

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sound familiar?

Pay-Per-Click campaigns

Managing PPC Campaigns