sound familiar?

Dennis had recently joined a networking company as V.P. of Marketing. He soon discovered that his primary target audiences needed reassurance. They needed to know that the company, which had flirted with Chapter11, was once again viable and that their new product line offered key security features at reduced price points. He decided that product advertising to distributors and resellers was the best way to jump-start their efforts. Only trouble was: the key trade journal closed in two weeks. He called Creative-Ops.

A Creative-Ops project manager worked with Dennis to pinpoint a unique selling proposition, product features and benefits. We handled everything from placing insertion orders, to calling the publications for extensions, to creating a dramatic campaign that positioned the company as a technically innovative, yet inexpensive producer of wireless networking products. Product information sheets, made available as pdfs on the website, reinforced branding and positioning. Dennis could concentrate on preparing the sales force for a flood of new orders.

Print solutions that work

In today's intense, rapid-fire multi-message environment, companies must find compelling ways to effectively communicate their unique selling position to their audience.

It's not easy.

The competition is fierce, and the environment constantly changes. What worked today may not be effective in a year. What's more, your marketing messages are often compromised by the noise of close and distant competitors.

Creative solutions that deliver real-world results

At Creative-Ops, we approach graphic design as a communications medium, not a decorative art. We believe the most effective design complements and enhances the company's message; it invites not distracts, the reader's attention.

And yet the creative process is not without passion. Great design comes from defining the emotional center of the project, a single, key theme which, when communicated, will resonate deeply with the target audiences.

Once we’ve identified your theme, it’s our job to support it, by whatever means imaginable. Stop-you-in-your-tracks visuals. Irreverently relevant copy. Reach, frequency, technology and research.

It's a challenge, but if your company is strategically smart, tactically creative and persistent in the way you manages your brand and identity, we believe you can be extremely successful.

Generating a Buzz

Creative-Ops Saves You Time and Money

There are several ways Creative-Ops can help:

We can put together a single, hard-hitting ad to support your participation in a special event or trade show.
We can create a dynamite small-space campaign to stretch your media dollars.
We can determine the best media to support your new product introduction and run a campaign that drives traffic to your website.
We can put together a powerful integrated campaign with multiple media, including direct mail, email, custom landing pages, and promotional giveaways to generate a buzz for your new product.

Call 866-781-8195 (toll-free) for a free consultation.

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