sound familiar?

To meet sales goals for the coming year, the CEO at a telecommunications company wanted to reach a new level of marketing effectiveness, brand awareness and demand for products and services. He knew that the gap between Marketing and Sales would limit his organizations’ chances for success. He called Creative-Ops and asked us to conduct a MarketFocus workshop.

In working sessions that followed, Creative-Ops conducted a serious evaluation of the organization’s mission, values, processes, and goals. From defining target audiences and lead definitions, to mapping sales and buying processes, to developing a comprehensive competitive matrix, our recommendations orchestrated the best assets of the organization. Our final recommendations included a media-neutral outbound communications plan that made sense for the company’s budget, schedule, channels, and product plans.

MarketFocus™

The marketing world has changed. Creative-Ops recognizes that not all companies are poised to take advantage of new marketing methodologies and media. Perhaps you're experiencing tremendous growth. Perhaps your product introduction schedule just moved up a month. Perhaps you were already flooded with projects, events, and marketing opportunities. If your business requires more strategic marketing support than your current staff can handle, you should sign up for our MarketFocus™ workshop.

A serious evaluation

Operating without a plan or with a flawed plan limits your organization’s chances for success. MarketFocus works with key personnel from your organization to conduct a serious evaluation of your organization’s mission, values, processes, and goals.

From our discussions, we will create a strategic findings and recommendations document for correcting problems, moving forward, and tracking results. This blueprint for success includes:

Explicit goals and objectives for client’s chosen target audiences
Lead definition for each audience – “A”, “B” and “C” leads
Maps of sales and buying processes for each audience
Evaluation of high-level value propositions currently in use for each audience
Definitions of ideal prospects by audience
Media-neutral communication preference profile for each audience
High-level competitive matrix
Additional sales channels
Review of existing sales tools
Summary of recommendations

Final recommendations are media-neutral and will include whatever strategies, tactics, activities and materials we think will best support sales efforts and promote your company’s products/services.

When we're finished, your company will have the opportunity to reach a new level of marketing effectiveness, brand awareness and demand for products and services.

Straighten out Sales and Marketing

Creative-Ops Saves You Time and Money

The MarketFocus workshop works well for companies:

Desiring to add accountability or measurability to marketing programs
Attempting to coordinate marketing campaigns with sales efforts
Trying to break down barriers in the sales process or your customer’s buying process
Interested in identifying your ideal prospect
Developing messages or value propositions for multiple decision makers or audiences
Wrestling with long, complex sales cycles

Call 866-781-8195 (toll-free) for a free consultation.

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